Elite Agent Insiders
Come inside if you're…
the kind of agent who thinks AI is the most interesting thing to happen to this industry in twenty years. Not the scariest.
ready to use AI like a professional, not a tourist.
building something. A business, a brand, a life. And you want the company of people doing the same.
The publication.·The tools.·The room.·From $297/year (2 months free).
Everything inside Elite Agent Insiders
Four things. Each one earns its place.
4 Elite Agent Credits
4 credits upfront to spend however you like across the entire Elite Agent platform:
- •Ailsa – Turn a 5-minute phone call into a published story on eliteagent.com
- •Scoop – Get editorial coverage in The Brief newsletter and social channels
- •Jobs – Feature your job listing to 15,000+ industry readers
- •Events – Highlight your event in Australia’s real estate events calendar
- •Directory – Feature your business at the top of the supplier directory
Four credits bought separately: $388. Included in your membership.
Ailsa+ AI Tools
Real estate-specific tools powered by Claude (writing), Gemini (research), and ElevenLabs (voice). Built for the workflows you actually do:
No prompts to remember. New tools added regularly with onboarding.
WhatsApp Group
A private group with Sam McLean and other Insiders. Not a "community" with 500 strangers and tumbleweeds. A small room where you can ask a question and get a real answer.
- •Share wins
- •Ask "has anyone tried…?"
- •Early access to new tools before anyone else
- •Direct line to the team building the platform
Monthly Onboarding & Support
A monthly session to get you up to speed on what's new, answer your questions, and make sure you're getting value. Plus ongoing support via in-app message or email.
- •New tool walkthroughs as they launch
- •In-app or email support when you need it
- •We check in. We want you using everything.
Most memberships take your money and hope you forget. We do the opposite.
The tools, in detail
Built for real estate. Used by us before they're used by you.
Ailsa
Call her after a sale. She interviews you, writes the story, and publishes it on eliteagent.com. Plus listing copy, social content, DISC profiling, and AI headshots.
Scoop
Got news? A hire, a community win, a property management result? Scoop walks you through it, writes the press release, and submits it to the editorial team. One credit to publish.
Jobs
Post a job listing for free. Spend a credit to feature it in front of 15,000+ industry readers.
Events
List your event in the only dedicated real estate events calendar in Australia. Feature it with a credit.
Headshots
Upload a selfie, get a professional headshot. Insiders get premium styles and saves.
Directory
Feature your business at the top of the Elite Agent supplier directory. The people the industry trusts.
It's not just for sales agents.
Property managers, Scoop was built for you too. Leasing milestones, portfolio growth, sustainability wins, regulatory changes. These are stories worth telling. One credit gets your name on eliteagent.com alongside 13 years of industry coverage.
Is this your room?
Read both columns. You'll know.
Come inside if you're…
- the kind of agent who reads to the end of the long article
- a property manager who’s been told AI is “just for sales agents” (it’s not)
- tired of generic AI advice that wasn’t built for your industry
- someone who’d rather use tools made for real estate than wrangle ChatGPT into pretending
- done with fear-based training, “10x your listings”, and anyone selling you a funnel
- looking for a direct line to the people building the tools, not a help desk ticket
This won't be your room if…
- you want a passive membership you can ignore. We check in. We want you using it.
- you’re waiting for AI to go away. The human stays essential, but it’s not going anywhere.
- you’d rather look like every other agent in the market.
Here's what you're getting
Your name in the headline. Your socials written. Your listings polished. Your reputation building while you sleep.
4 credits upfront.
That's $24.75 per month. Two months free vs monthly.
100% money-back guarantee. Cancel anytime.
Prices ex-GST for Australian residents.
Built by the team behind Elite Agent
13 years of Elite Agent. 17 years in the industry. We were talking about AI in real estate when everyone else was still napping on it. Now we're building the tools.
13 years
of Elite Agent
15,000+
newsletter subscribers
3×
Mumbrella Business Magazine Editor of the Year
Sam McLean
Co-Founder & Managing Editor, Elite Agent
17 years in the real estate industry. 35 years in tech. First person in Australian real estate media to start covering AI – and now building the tools to put it to work.
The person who picks up the phone in the WhatsApp group.
“
We got the biggest listing that's ever come on the market in our area. The buyer profiles were the big kicker. The vendors had never seen anything like it.
Sandra Higgins
My Place Real Estate, NSW
“
It's boosted my online presence and credibility with just one article. I've been in the industry for about 18 months and really struggled to get my online presence going, until I tried Ailsa. Incredibly easy to use.
Carol Tuckett
Sherlock Homes Group
“
I have just sampled the new Listing feature and also created some social content from a previous Ailsa story – fabulous, so easy!
Brenton Milewski
Klemich Real Estate
“
The tools and resources you've shared have been absolutely brilliant and referring back to them makes me feel as though I keep getting more and more value from the day.
Leonie O'Brien
Marketing Manager, Stone Real Estate Macarthur
“
The indisputable authority in AI in real estate in Australia. And the leader of the most consistent, most reliable, genuinely independent and factually verified number one real estate publication in Australia. Beware of cheap imitations!
Peter Brewer
REIQ Chair
“
Sam's leadership in helping real estate professionals harness the power of AI tools isn't just innovative. It's transformational. Her work equips agents with practical skills to thrive in a rapidly evolving industry.
Chris Snell
Licensed Estate Agent
Questions you might have
The old membership gave you knowledge — training, webinars, frameworks you had to apply yourself. Insiders gives you the tools. The knowledge is built into them. You don’t learn how to write listing copy and then do it yourself — you use a tool that already knows how. Same expertise, different delivery. You get the result without having to become the expert first.
Both plans include 4 credits a year. Annual members get all 4 upfront. Monthly members get 1 credit on signup, then 1 every quarter in arrears. Each credit publishes one Ailsa story, Scoop submission, featured job, featured event, or featured directory listing. Use them however suits your business.
Same tools, same access, same support. Annual is $297/year (two months free vs monthly). Monthly is $29.70/month with no lock-in. Annual members get 4 credits upfront; monthly members get 1 credit on signup, then 1 every quarter in arrears. You can switch anytime.
You can top up credits anytime from your dashboard.
Our suite of real estate-specific AI tools. Listing copy, buyer personas, DISC profiling, social content, AI headshots, plus new tools added regularly. Built on the best model for each task.
Your story, written in your voice, edited to publication standard, with your name on it. You approve before anything goes live. Nothing is published without you signing off.
No. What you generate is yours. We don’t train on it, sell it, or share it with other members.
Yes. Team plans are available. Get in touch and we’ll sort it out.
No. Cancel anytime. 100% money-back guarantee in the first 30 days.
The tools are built so you don’t have to be. No prompts to remember. Monthly onboarding is there for the moments you get stuck.
Yes. The publication and tools work anywhere. Pricing is in AUD ex-GST.
$297/year.
That's it.
$29.70/month→Two months free on annual.
Four credits upfront. Ailsa+ tools. The room. Monthly support. Money-back guarantee.
Instant access. 100% money-back guarantee.
Prices ex-GST for Australian residents.
We want you to be so good they can't ignore you.